Located in Rincon Hill and The East Cut, one of the most affluent and densely populated neighborhoods in San Francisco, 390 Fremont sits in the center of a rapidly evolving urban district that has become a major hub for global technology companies, luxury residential towers, and modern community spaces.

The East Cut has emerged as one of the city’s most dynamic neighborhoods, anchored by major corporate offices including Salesforce (Salesforce Transit Center and skyline-defining tower) and significant presence from companies such as Google, LinkedIn, Meta, and Gap Inc. This concentration has transformed the surrounding area into a powerful center for innovation and high-income residential living.

Lifestyle amenities contribute to vibrant daily activity: Salesforce Park (a 5.4-acre rooftop park above the Transit Center) plus gathering places like The Crossing at East Cut with food trucks, social events, and recreation.

The neighborhood is supported by a strong network of cafés, restaurants, and specialty retail—Andytown, Philz, Blue Bottle, and Equator—alongside destinations like International Smoke, Yank Sing, Prospect, and Town Hall.